You’ve probably seen ads that blend so well into the “For You” section of TikTok. These short, viral, and catchy ads help thousands of UK businesses to grow, from small coffee shops to large fashion brands.
Let’s take it step-by-step.
What are TikTok ads Cost ?
Let’s define TikTok Advertising before we discuss the cost.
TikTok Ads are paid advertisements that appear between videos or in the feed of users. You can benefit from them:
- Brand awareness
- Increase traffic to your site
- Promote a new product or app
- Sign up for more sales
TikTok Ads help you to reach your target audience with short and engaging videos.
What is the cost of TikTok ads?
Let’s talk about numbers.
The average TikTok advertising costs in the UK is:
| Ad Type | Average Cost (GBP) | Payment Type |
|---|---|---|
| In-Feed Advertising | PS0.10 – PS0.30 per click | CPC (Cost per Click) |
| Video Ads | PS0.01 – PS0.03 per view | CPV (Cost per View) |
| Conversion Ads | PS1 – PS3 per action | CPA (Cost per Action) |
| Brand Takeover | PS35,000 – PS70,000 per day | Flat Rate |
| Hashtag Challenge | PS100,000+ per campaign | Flat Rate |
| Spark Ads (Boosting user content) | Minimum budget of PS50 | Flexible |
The TikTok campaign budget requires a minimum of:
- 40 per day for campaigns
- 20 per day for ad groups
Source: TikTok Business UK
TikTok Ads: Worth it?
TikTok has become a popular platform for businesses.
- Huge reach: More than 1 billion users worldwide and 23+ millions in the UK alone.
- High engagement: Users average 90 minutes per day in the app.
- Smart Targeting: You are able to target users based on their age, location, interests and behaviour.
- Creative Freedom: Authentic Videos Perform Better Than Overproduced Ones
Even if TikTok’s ad prices initially seem more expensive than those of other platforms, engagement rates and ROI can often make them worth it.
Step-by step: How to set up a TikTok Ad Campaign
Even if you are new to advertising, here’s how to start:
Step 1: Create your TikTok business account
Sign up for a TikTok Business Account by visiting TikTok Advertiser. You can create it for free.
Step 2: Set your Goal
TikTok asks you to tell them what you are trying to achieve.
- Traffic
- App installs
- Conversions
- Video Views
- Reach
Select the option that best aligns with your business objectives.
Step 3: Establish Your budget
Start small.
Even a budget of PS20 to PS30 per day will yield great results if you target the right audience.
Step 4: Target Your Audience
TikTok allows you to choose the audience that sees your advertisements.
- Age and gender
- Location (e.g. Location (e.g.
- Interests (e.g. fashion, fitness, tech) fashion, fitness, tech)
- Type of device (Android, iPhone)
Your cost per click will be lower if you are more specific in your targeting.
Step 5: Create engaging video ads
Trendy sound, humour and storytelling are the best for TikTok.
Try at least three to four video variations and see which one performs the best.
Step 6: Launch Monitor
Check the TikTok ads Dashboard to see performance metrics such as:
- Click-through Rate (CTR)
- Cost per result
- Impressions
- Engagement Rate
Increase the budget of an ad that is performing well to reach more people.
TikTok Ads for Small Businesses
Imagine that a small skin care brand in Manchester advertised for PS200 per day over a period of 10 days.
What happened?
- We reached 25,000 users
- 2800 Clicks at CPC 0.07
- Website traffic generated 150 new sales
This is a rate of conversion of 5.3%. It shows that even with a small budget, you can get big results.
TikTok ads vs. other platforms
| Platform | Avg. CPC | Engagement Level | Best for |
|---|---|---|---|
| TikTok | PS0.10-PS0.30 | Viral Brand Exposure | |
| PS0.40-PS0.70 | Targeting in detail | ||
| PS0.50-PS1.00 | Lifestyle Branding | ||
| YouTube | PS0.05-PS0.10 | Long-form content | |
| Google Ads | PS0.60-PS2.00 | Search based on intent |
TikTok is a winner in terms of engagement and storytelling, making it an essential tool for UK creative businesses.
TikTok Advertising Costs: Tips for Savings
- Use spark ads: Promote your own content or that of users — they are cheaper and more authentic.
- Choose your target carefully: Begin broad and then narrow it down when you have a better idea of what works.
- Regularly A/B test: Test videos, CTAs and captions.
- Leverage trends: Use trending sound or challenges to increase organic reach.
- Use organic posts too: Combine organic postings with ads to reduce costs.
FAQs about TikTok Ad pricing
Q. Is TikTok Advertising Expensive?
No, it’s not expensive compared to Facebook and Instagram.
Q. What is the minimum amount of advertising spend per day?
For ad campaigns, it’s PS40/day.
A: Is it possible to advertise on a low budget?
Absolutely! Even PS100 to PS200 campaigns can help brands stand out.
Do you charge for TikTok per view?
Choose — CPC, CPV or CPA.
Final Thoughts
TikTok’s marketing capabilities have grown beyond Gen Z videos.
You’ll soon see why UK brands are switching their advertising budgets to TikTok ads Cost